Milan Design Week 2015
About Us
Pop Up Shop
Exhibition image
Edo Kiriko "FUTA-CHOCO"
Honba Oshima Tsumugi "itu"
Takayama-Chasen "TEA-WHISK"
2 - 3
<
>
DENSAN to perticipate in Milan Design Week 2015
Piazza Mercanti 2, Milano
NEW DENSAN 100
In Japan there are 219 items designated as traditional handicrafts, the techniques and skills of which have been nurtured in their places of origin throughout Japan over their long history and passed down through the generations. Imariyaki and Aritayaki porcelain, Nambutetsu cast iron and Nishi-jin traditional textiles are the best-known around the world.
One hundred items have been selected to be exhibited under the title of “NEW DENSAN”, items which match modern sensibilities and fit in with western lifestyles.
The recent Japanese food boom has put Japanese handcrafts in the limelight and they are now highly appreciated around the world. Encouraged by this, DENSAN has taken this trend on board and is now developing products which fit in with the different lifestyles of people around the world.
Handmade pieces which embody the skills of a master craftsman have an appeal which mass-produced industrial products can never match. We hope that our exhibit will enable us to share our love of traditional Japanese crafts with the public.
Exhibit Outline
Event name:
Milan Design Week
Theme:
NEW DENSAN 100
Dates:
Tuesday April 14th until Saturday April 25th (12 days)
Venue:
PALAZZO GIURECONSULTI Camera dei Notari（Piazza Mercanti 2, Milano）
Promoter:
DENSAN - The Association for the Promotion of Traditional Craft Industries
Producer:
TRUNK LTD.
Booth designer:
ZITOMORI
Art Direction:
GAIMGRAPHICS
Densan - The Association for the Promotion of Traditional Craft Industries
DENSAN Association is established in 1975 for the promotion of Traditional Craft Industries in Japan, affiliated with the Ministry of Economy, Trade and Industry (METI) and runs a shop in Aoyama, the centre of Tokyo. From over 1,000 craft products in Japan, the Japanese government (METI) has instigated a programme to foster traditional crafts, under which 219 items (as of December, 2014) have been designated Traditional Craft Products, called “DENSAN”.
All over Japan, there are craft industries, which have been active since ancient times.
The techniques to make handcrafted household items have been passed down from one generation to the next, and each type of craft has its own regional characteristics.
Created with traditional techniques over a century old, it has innovated from time to time with the changes in our lifestyles, and still remains the part of our daily life. The product can also be said as eco-friendly, for most of crafts use natural materials.
Our mission:
-To create new assets through Japanese Traditional Crafts and international culture
as a part of METI’s “cool Japan policy”.
-To Inherit Japanese cultural and traditional crafting to the next generation.
-To create completely new business collaboration with companies all over the world.
-To adapt the environmentally friendly Traditional Crafts to a ecological and recyclable
society.
DENSAN Official Website
Pop Up Shop on May. 1 - Oct.31, 2015
JAPAN TRADITIONAL CRAFTS MILANO SQUARE
JAPAN TRADITIONAL CRAFTS MILANO SQUARE
Promoter
DENSAN - The Association for the Promotion of Traditional Craft Industries
Operator
DENSAN - The Association for the Promotion of Traditional Craft Industries,
TRUNK LTD.
Producer
Toshiki KIRIYAMA（TRUNK LTD.）
Shop Design
Hikaru MORI（Architect・ZITOMORI）
Art Direction
GAIMGRAPHICS
We will open a pop-up shop named “JAPAN TRADITIONAL CRAFTS MILANO SQUARE” in the Brera district of Milan, for a period of six months, from May 1st until October 31st 2015.
Via Marco Formentini 2, Milano
TEL:
+39 02 7200 3471
Open Hours:
Tues-Thurs, Sun 12:00 - 20:00
Fri & Sat 12:00 - 21:00
Monday Closed
Address:
Via Marco Formentini 2, Milano
Access:
Tram 2, 12, 14
MM2 (Green line), Lanza
Copyright © 2015 DENSAN All rights reserved. No reproduction or republication without written permission.
