Maison et Objet (2014)

Ambiente (2014)


The "DENSAN Association" was established in 1975 to

promote Traditional Craft Industries in Japan, in affiliation with the Government Ministry of Economy, Trade and Industry (METI), and operates a flagship store in Aoyama, in the centre of Tokyo.

Based on a Japanese Government programme to foster

designated traditional crafts, until today (2016), METI has officially designated 222 product groups as Traditional Japanese Craft products selected from over thousands of traditional craft product groups in Japan. The DENSAN Association also actively promotes Japanese Handicrafts on a global scale and contributes to their market expansion.



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All over Japan, there are many craft industries which have been active since ancient times.

The techniques to manufacture handcrafted household items have been passed down for generations and typically possess regionally individualistic characteristics.

As of 2015, the number of officially designated traditional craft products by the Ministry of Economy, Trade and Industry has reached 222.


What are officially designated traditional Japanese crafts?


  • Articles must be used routinely in everyday life.
  • Articles must be primarily manufactured by hand.
  • Articles must be manufactured implementing traditional techniques at least 100 years old.
  • Main materials used have remained unchanged for at least 100 years.
  • Manufacturing should be regionally established to a certain scale.


(All criteria must be fulfilled)

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The Association for the promotion of Traditional Craft Industries


Address: Akasaka Oji Bldg., 8-1-22

Akasaka, Minato-ku, Tokyo

107-0052 Japan


FAX: +81-3-5785-1002

 E-mail: den[at]

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Copyright © 2016 DENSAN All rights reserved.

No reproduction or republication without written permission.

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